CLIENT

BRIEF

Create an advertising campaign to promore the Lloyd's List Intelligence Containers Channel  website.

SOLUTION

Using impactful photography and brand colours (we also created the branding for Lloyd's List and it's sub products) with key messages about the benefits of the Container Channel we created an advertising campaign that really stood out from the competition.

Coupled with the use of unique QR codes it allowed us to track the effectiveness and impact of the campaign – which exceeded Informa's expectations.