CLIENT

BRIEF

Promote a new investment fund that specialises in 'Bridging Loans' for commercial property to high net worth individuals targeted as potential investors.

SOLUTION

A square hard-backed book detailing all the information about the fund (including; terms, legal implications and financial forecasts) was produced using two colours; black and gold – and intersperced with stunning photographs of bridges.

This helped to give a high quality and premium feel to the prospectus, providing reassurance to potential investors.