CLIENT

BRIEF

Design a book to help the students on the Public Relations course understand how PR works in the automobile industry.

SOLUTION

With access to stunning imagery and logos direct from the manufacturers it was the perfect way to keep the text heavy book looking interesting, sprinkling them throughout the book to help break up the large text sections.

The marketing slogans from car brands were used throughout as headers for relevant sections – introducing a fun 'guess who?" element to keep the students on their toes.