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Facebook App

Our second Facebook app for The National Lottery's Instants was a reskin of the CMS and mechanic we created for their Christmas campaign.

This time we pushed a different range of Instants games which ran over five weeks, each week bringing a new multiple choice question giving the public a chance to win one of five £100 prizes.

This second app managed to out-perform the first, resulting in over 113,000 entries across the five weeks, far exceeding Camelot's targets and expectations.

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