CLIENT

BRIEF

Re-brand CityFit the YMCA gym, bringing it up to date and making it appeal more to a younger audience.

SOLUTION

As the gym is more basic and hard core than its competitors its brand needed to reflect this, both visually and via tone of voice. We gave it a more home-made / rougher aesthetic, whilst still making sure that it tied in to the main YMCA brand.

We then rolled the new branding out across a range of collateral (shown here are; t-shirts, lift door graphics, wall graphics).