CLIENT

BRIEF

Create a brand for a new chain of outward bound (and out-of-town) retail stores – to appeal to consumers aged 24+.

SOLUTION

Use a 'rough and ready' typography to give the feel of the great outdoors and the impression that the equipment they've bought has actually been used – and not just for the school run.

We also created a series of mood positioning boards to help Outdoor Adventure as they move forwards and to help keep all marketing materials on-brand.