Contact
Newsletter
Pinterest

Outdoor Adventure

Branding

Working with their marketing and PR agency, we created the branding and tone of voice for Outdoor Adventure, a new chain of outward bound stores located in out-of-town retail parks.

The process began with establishing the core audience and coming up with a name, before moving on to work with the aethetic, where a rough and ready approach to typography really gave the feel of being outdoors and pushing the equipment (and yourself) to the max. The natural colours and a vivid orange tagline gave a bolt of energy.

[+]
 
 

RELATED PROJECTS

 
TWITTER

2 hours ago.
[Blog throwback] Sio's #copywriting swipe file #3: Irvin funfairs https://t.co/FhxPHZ6xTK #evergreen #marketing [ follow ]
BLOG

Oi, you, look at me
09.08.16

With creative work, whether it's branding, design or advertising, the most impor...[+]
NEWS

Bloodybigspider goes back to uni
09.06.15

We've been writing a lot for the education and training sectors recently. It's a...[+]
CLIENTS INCLUDE