We’ve just been signed-up to rebrand Cardwell Investment Technologies – the second hedge fund that Bloodybigspider have been involved with in the last year.
Posts Tagged ‘Re-design’
Cardwell Investment Technologies – Rebrand
02.02.2011 – Stephen HolmesDigital Craftsmen rebrand
10.12.2010 – Stephen Holmes
It’s been about 6 years since the last time we rebranded Digital Craftsmen. In that time the company has changed a great deal – both in size and also the type of work it undertakes. So, with its messaging needing to change, it was a prime time to update the identity.
We stripped the mark back to it’s core of coloured pixels and tweaked the type, whilst at the same time designing an alternative lock up for the logo to give it more flexibility in usage. Now, on to the website!
YMCA Cityfit gym rebrand
14.10.2010 – Stephen Holmes
Now the dust has settled after the relaunch, we can finally show the new identity for the YMCA Cityfit gym over in the Barbican, London.
Creating and developing the new tagline “Work hard / Train Harder” along with the new grittier aesthetic to push the positioning of the gym as a no-frills urban gym for those that want to work out rather than sit in a sauna.
The new identity had to fit within the overall style of the YMCA, using key corporate colours and primary typography from the parent brand.
We then rolled-out the new identity across interior large format graphics throughout the building and gym – expanding on the new urban feel – coupled with floor graphics, the gym has a great new look that had a load of new members signing up on the relaunch night.
Lloyd’s List Newspaper re-design
27.05.2010 – Stephen Holmes
Here’s a sneaky peek (a proper write up / images when we get a chance) at the re-design of Lloyd’s List newspaper that went live on Monday.
Lloyd’s List is a daily newspaper (Berliner format) published by Informa for the maritime industry. Our role over 8 months or so was to completely re-design it from the ground up, including; masthead, typography, grid, layout & hierarchy. Needless to say it’s been a long project but the results look really good and we’re very proud (and pleased) of how the internal team at Lloyd’s List have applied and rolled-out the designs and templates we designed for them.
** UPDATE**
Here’s a more detailed look at the redesigned Lloyd’s List newspaper