We’ve just finished the rebrand of Cardwell Investment Technologies (CIT), which has included developing the name (shortening it to ‘Cardwell’) along with creating a new logotype and mark.
The work has also included a suite of literature and a photoshoot of the financial end of London, to provide us with custom photography for all the literature.
We’ve just been signed-up to rebrand Cardwell Investment Technologies – the second hedge fund that Bloodybigspider have been involved with in the last year.
It’s been about 6 years since the last time we rebranded Digital Craftsmen. In that time the company has changed a great deal – both in size and also the type of work it undertakes. So, with its messaging needing to change, it was a prime time to update the identity.
We stripped the mark back to it’s core of coloured pixels and tweaked the type, whilst at the same time designing an alternative lock up for the logo to give it more flexibility in usage. Now, on to the website!
Now the dust has settled after the relaunch, we can finally show the new identity for the YMCA Cityfit gym over in the Barbican, London.
Creating and developing the new tagline “Work hard / Train Harder” along with the new grittier aesthetic to push the positioning of the gym as a no-frills urban gym for those that want to work out rather than sit in a sauna.
The new identity had to fit within the overall style of the YMCA, using key corporate colours and primary typography from the parent brand.
We then rolled-out the new identity across interior large format graphics throughout the building and gym – expanding on the new urban feel – coupled with floor graphics, the gym has a great new look that had a load of new members signing up on the relaunch night.
We’ve just recently finished the branding of ML Capital (a hedgefund) and it’s most recent product on the UCITS platform, Montlake.
Positioning them at the premium end of a traditionally very drab industry when it comes to design – using custom typography to create a beautiful word mark for Montlake, with the same typography used for ML Capital with a minimalist illustration of the mountains around Lake Geneva where their head office is based. Whilst each identity had to stand on it’s own, they also had to work together for joint marketing purposes, which they do beautifully if we say so ourselves.
Our work to date has included their branding, stationery, brand guidelines and day-to-day marketing materials such as Word and PowerPoint templates (a different agency designed and coded their website).
** UPDATE **
Here’s a more detailed look at the new ML Capital and Montlake identities