We’ve just been signed-up to rebrand Cardwell Investment Technologies – the second hedge fund that Bloodybigspider have been involved with in the last year.
Cardwell Investment Technologies – Rebrand
02.02.2011 – Stephen HolmesDigital Craftsmen rebrand
10.12.2010 – Stephen Holmes
It’s been about 6 years since the last time we rebranded Digital Craftsmen. In that time the company has changed a great deal – both in size and also the type of work it undertakes. So, with its messaging needing to change, it was a prime time to update the identity.
We stripped the mark back to it’s core of coloured pixels and tweaked the type, whilst at the same time designing an alternative lock up for the logo to give it more flexibility in usage. Now, on to the website!
YMCA Cityfit gym rebrand
14.10.2010 – Stephen Holmes
Now the dust has settled after the relaunch, we can finally show the new identity for the YMCA Cityfit gym over in the Barbican, London.
Creating and developing the new tagline “Work hard / Train Harder” along with the new grittier aesthetic to push the positioning of the gym as a no-frills urban gym for those that want to work out rather than sit in a sauna.
The new identity had to fit within the overall style of the YMCA, using key corporate colours and primary typography from the parent brand.
We then rolled-out the new identity across interior large format graphics throughout the building and gym – expanding on the new urban feel – coupled with floor graphics, the gym has a great new look that had a load of new members signing up on the relaunch night.
ML Capital & Montlake Branding
24.09.2010 – Stephen Holmes
We’ve just recently finished the branding of ML Capital (a hedgefund) and it’s most recent product on the UCITS platform, Montlake.
Positioning them at the premium end of a traditionally very drab industry when it comes to design – using custom typography to create a beautiful word mark for Montlake, with the same typography used for ML Capital with a minimalist illustration of the mountains around Lake Geneva where their head office is based. Whilst each identity had to stand on it’s own, they also had to work together for joint marketing purposes, which they do beautifully if we say so ourselves.
Our work to date has included their branding, stationery, brand guidelines and day-to-day marketing materials such as Word and PowerPoint templates (a different agency designed and coded their website).
** UPDATE **
Here’s a more detailed look at the new ML Capital and Montlake identities
Fuxion – Technology. Working.
23.07.2010 – Stephen Holmes
We’ve just finished the branding of a new Leeds based technology company – Fuxion (that would be ‘x’ as in ‘xylophone’) set up by an old friend, Kevin Mellor, who was coding for BBC Micros back in the day when we were knee-high to grasshoppers.
Fuxion specialise in solving complicated technology problems, such as persuading different systems to talk to each other, and if necessary writing custom software and application to achieve this. And of course they also do more everyday consultancy and training, amongst other services.
Basically, if you’ve got a technology problem (and I don’t mean a ‘turn it off, turn it on again’ kind of problem) then they’d be the folk to talk to, they’re based in Leeds but looking to expand rapidly across the UK so I’m pretty sure they’d be more than happy to help.