Getting on the Tube this morning I saw this piece of guerilla advertising which is really rather nice.
It ties in very nicely with the rest of their campaign (by Mother London I believe) which features above-the-line as well as a YouTube takeover which is rather nice and links individual pieces of furniture off to the Ikea website. The strapline itself ‘Happy to bed’ might be a little daft but it’s got itself well and truly ingrained in our household.
Saw this delightful advert on the Tube – so where do we start…
Just a really nice industrial image of the escalators on the tube – love the pattern nature of each step.
Over the last few weeks as I’ve been moving around London on the Tube, I’ve seen these lovely little adverts:
Now, I’m sure I’m not the only one that think this is a crap advert for a new range of showergels, but you (and indeed I) would be wrong, they’re even worse than that – they’re crap adverts for a new range of drinks from a company called Neuro. Quite why they’ve been designed to look like bathrooms products I’m not sure, I’d love to have read the strategy document!
But it was only the other day that I saw the product for real (rather than a dodgy 3D rendering) in a shop, amazingly, not one of the ones listed on the advert. And they look like this:
Mmm… nice.
When I’m thirsty, I always reach for a showergel. My heart really goes out to the agency as I can only imagine (hope) that it’s a crap brief that’s lead to this – really dodgy branding and plain weird packaging.
They also appear to come in a variety of ‘flavours’ (benefits?) which I’m sure are really tasty – especially the one called NeuroGasm with its graphic of a woman arched backwards with fireworks. Classy.