Saw this billboard for Captain Morgan’s Rum up in Old Street a couple of days ago – not often in the UK do you see billboards with die cut extras, far more common on the continent. Would have cost a fair bit more than just the standard billboard and doesn’t really add anything to the (rather weak) advert. Not really sure why they bothered…
On my travels down to see a client I saw this building wrap (it used to be a bar – The Foundry? – then a squat) advert for Absolut up by Old Street. Now they’ve been doing the same thing consistently for years and it seems to work nicely, a single idea that’s been rolled out well. Not super exciting but you know instantly who it is and it does work better at this vast size than I suspect it does as a full page advert in a glossy magazine. But for its location I’d have been tempted to be edgier with it.
Compared to yesterday’s poor effort, here’s a far better advert for the RAC. Clearly focussed on who it’s aimed at and what the benefit is.
A good idea with some good short copy.
Nice.
We all trekked down to the Bath School of Art & Design (the new name of Bath Spa University College – my old Uni) Graphic Communication (the new name of the old Graphic Design course) graduate show. Now when I was there the course was a 50:50 mix of graphic design and illustration and according to their website, it still is.
Sadly after arriving an hour or so in to the Private View and finding no free booze left we went to look at the work. Which was rather disapointing really, it seemed that apart form two pieces of work on show (which were information graphics – yawn) the rest was illustration.
No branding.
No advertising.
No packaging.
No literature.
Just illustration.
Now, there was some nice illustration but we had hoped to see some graphic design.
There was also a very interesting concept of everyone’s business cards being placed together on a table by the door, not by their individual work. So if you saw someone’s work you liked, you had to remember their name, wander over to the door and try and find their card in and amongst all the others. Not a great idea if you’re wanting folks to take your details.
On the other hand, coming out of the show on a wall two doors down there was this rather lovely piece of street art of Lily Allen.
