Saw this delightful advert on the Tube – so where do we start…
Had a lovely surprise this morning as the latest copy of The Hospital Club’s magazine H came through the letterbox – a full page feature on us. Nice.
Here’s the new outdoor advertising to compliment their new TV campaign (you can see one of the ads here, should you bothered to trek through a Flash only site with no deep linking – or another, not as good one, here on Warburton’s own site).
It also shows off their new packaging. Which isn’t great.
Pushing the brand name heavily, ‘fine’.
Having a tagline that seems to be heavily influenced by Wickes (although not quite as good), ‘a bit confusing but ok’.
Lacking family heritage elements (even if that’s what they’re pushing in the TV ads), ‘odd but ok’.
Picking a strong solid colour for the packaging to help shelf standout, ‘fine’.
Making the entire pack blue – ‘bloody weird’.
Blue doesn’t feature too heavily in food (or its packaging) and so is subconsciously (an evolutionary trait) tied to things that one shouldn’t eat. It is also the delightful colour that bread (and other foods) happen to go when they go mouldy. So it looks like you’re selling mouldy bread. Great strategy guys.
A really great advertising campaign for Lurpack butter, making sure the product is the star and highly attainable – with great copy (and cracking photography) creating desire for all the food that Lurpack helps make.
Some of the equally good TV ads can be seen here.
And some more of the outdoor ads here on the agency’s (Wieden & Kennedy) website.
Now, I’m all for further and higher education (I’m a product of it myself) but having seen these recent adverts for Waltham Forest College around the tube station up in Walthamstow I can’t help thinking that they’re just a touch uninspiring.
The rainbow device that they’re using, mmm… kinda’ makes it look more like the ads are something to do with religion and perhaps more suited to something for the Church of England.
A missed opportunity I think to really appeal and capture the imagination of young people in the borough and increase the numbers carrying on in education and training.