Getting on the Tube this morning I saw this piece of guerilla advertising which is really rather nice.
It ties in very nicely with the rest of their campaign (by Mother London I believe) which features above-the-line as well as a YouTube takeover which is rather nice and links individual pieces of furniture off to the Ikea website. The strapline itself ‘Happy to bed’ might be a little daft but it’s got itself well and truly ingrained in our household.
Saw this billboard for Captain Morgan’s Rum up in Old Street a couple of days ago – not often in the UK do you see billboards with die cut extras, far more common on the continent. Would have cost a fair bit more than just the standard billboard and doesn’t really add anything to the (rather weak) advert. Not really sure why they bothered…
On my travels down to see a client I saw this building wrap (it used to be a bar – The Foundry? – then a squat) advert for Absolut up by Old Street. Now they’ve been doing the same thing consistently for years and it seems to work nicely, a single idea that’s been rolled out well. Not super exciting but you know instantly who it is and it does work better at this vast size than I suspect it does as a full page advert in a glossy magazine. But for its location I’d have been tempted to be edgier with it.
Compared to yesterday’s poor effort, here’s a far better advert for the RAC. Clearly focussed on who it’s aimed at and what the benefit is.
A good idea with some good short copy.
Nice.
Saw this delightful advert on the Tube – so where do we start…