02.08.2011 – Stephen Holmes
On my travels down to see a client I saw this building wrap (it used to be a bar – The Foundry? – then a squat) advert for Absolut up by Old Street. Now they’ve been doing the same thing consistently for years and it seems to work nicely, a single idea that’s been rolled out well. Not super exciting but you know instantly who it is and it does work better at this vast size than I suspect it does as a full page advert in a glossy magazine. But for its location I’d have been tempted to be edgier with it.
Tags: Advertising, High Street, Old Street, Poster
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29.06.2011 – Stephen Holmes
Walking up to Kings Cross I passed the newly completed St Pancras Hotel, which looks stunning.
The new identity for the hotel looks really good, with typography that harks back to the golden age of steam, whilst at the same time looking really classy and modern.
It’s a bit of a shame that it features additional information (‘Renaissance Hotel London’) in so many of its applications as it detracts a little from the main identity – but still manages to look good.
The ‘Est. 1873′ is a nice touch but a little cheeky, as the hotel hasn’t been open for about the last 75 years.
Tags: Branding, Hotel, Identity, signage, St Pancras
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04.05.2011 – Stephen Holmes
Compared to yesterday’s poor effort, here’s a far better advert for the RAC. Clearly focussed on who it’s aimed at and what the benefit is.
A good idea with some good short copy.
Nice.
Tags: Advertising, Old Street, Poster, RAC
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03.05.2011 – Stephen Holmes
Saw this delightful advert on the Tube – so where do we start…
- Would it be the awful copy?
- Possibly the ‘Boss’ play-on-words down the right hand side?
- The poor typography?
- The dismal prizes that can be won?
- Or maybe just the piss-poor cut outs of the USB key fob, where it looks suspiciously like someone’s just used the magic wand tool and then called it a day?
Tags: Advertising, tube
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06.04.2011 – Stephen Holmes
Had a lovely surprise this morning as the latest copy of The Hospital Club’s magazine H came through the letterbox – a full page feature on us. Nice.
Tags: Advertising, Bloodybigspider, Branding, PR, The Hospital
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