Category Archives: Marketing

26.02.2016

Something for the weekend

Hey there! Big, HUGE news this week: Pollen has landed.

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Join us on Tuesday 5th April in The Finery, a lovely pub just off Oxford Street. It’s free entry, and we have an excellent (totally optional) little ice-breaker thing that you will love if I do say so myself. If you work in marketing / comms / PR / design or something sort of similar, come along and say hello!

In other news, after a couple of late nights this week we had a really successful presentation of first idea for a new client (top secret at the moment, would love to tell you but then we’d have to ask you nicely not to tell anybody else and I’m not sure we can trust you).

That’s about it for now. Stay tuned, we’ll have lots of exciting stuff to tell you next week and if we don’t we’ll make some up.

Links from the week:

Happy weekend! xox

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(Awesome BBS doodle courtesy of design intern Taylor Trotman!)

Author:
Siobhan O'Brien Holmes
Comments:
0
29.01.2016

Something for the weekend: Justin Bieber and jackbit

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Our weekly Friday post has been distinctly non-weekly lately. In fact, this is the first since October and I’m very sorry! But we’re back with a vengeance and we’ll never leave you again, Brownie Promise. ☝️

The past couple of weeks on the BBS ranch have been mega busy. Our two lovely interns Luke and Taylor settled in really quickly, although sadly Wiganese Luke is now back up t’north, probably eating some reet nice jackbit and listening to Disclosure. Both boys seriously impressed at the Bloodybigspider karaoke session last Friday, belting out lots of Justin Bieber, One Direction and Jason Derulo songs that I’d never heard in my life. Other standout performances included Steve’s Witchita Lineman, Laura’s Summer of 69 and Lauren’s Holding Out For a Hero (and an extra high five to Lauren who had never done karaoke before and was somewhat apprehensive until we started blasting out Lion King).

Steve has been galavanting around town all week, schmoozing at networking events and taking notes at industry talks and conferences (at least that’s where he says he’s been going).

Oh, speaking of networking, we’re getting the next Pollen ready and hope to have a date and venue sorted very soon, so watch this space.

Alright, enough chitchat. Here are a few things we’ve read online that we thought you might get a kick out of. You’ve been a great audience, thanks and goodnight.

Design:

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Reading and writing:

Miscellaneous:

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Have lots of fun this weekend everyone!

Author:
Siobhan O'Brien Holmes
Comments:
0
25.01.2016

Who let the blogs out? #1

We read all our favourite marketing blogs so you don’t have to. The best tips, facts and stats from the experts every week:

1. Unbounce – landing page advice

  • Hero images can really let your landing page down. The dominant photo on there should be a ‘credible photo of a solution that encompasses relevance, context, value and emotion to support, educate or persuade your visitor’. So don’t send your hero out there without his cape. [Read more]
  • Message match is important. The messaging, particularly the headline, of your landing page should tie in strongly with the wording of your ad so people are reassured that they’re in the right place. [Read more]
  • Flip through the first lines of a few books for landing page copy inspiration. You should be defining your intentions straight away so readers know what they’re in for. [Read more]
  • Treat your web visitors like wild animals. People are hunting for information on your website like animals forage for food, so make it easy to find and exciting to read. Rawr. [Read more]

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2.  Social Media Today – award-winning social media blog

  • Right Relevance is a nice way of sourcing and queuing up interesting tweets that relate to what you do. We usually use Klout for this, but Right Relevance seems to dig out more discerning, carefully targeted content. [Read more]
  • When choosing a service provider for your email marketing, website integration should be an important factor. The sign-up process for new users should be completely automatic, with new subscribers being instantly added to the database without any fiddling around from you. [Read more]
  • After evergreen content? Use the Google Adwords Keyword Planner tool to find popular, low-competition keywords that relate to your USP. [Read more]

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3. Copyblogger – content marketing advice

  • You should think of infographics like pillars that reach back in the past to revive old content and reaches forward to create more content. [Read more]
  • To encourage activity on your blog, get a ‘blog buddy’ who will comment on everything you post, and then do the same for them. This is the equivalent of buskers throwing a few quid in their own hat to persuade passers-by to add to the kitty. [Read more]
  • Content marketing can help maintain healthy relationships with your customers. That way, most customers will eventually turn into fans of the brand, and vice versa. [Read more]
  • Despite claims to the contrary, The Lego Movie fails as a piece of content marketing because there was no clear call to action. [Read more]

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4. SfEP – The Society for Editors and Proofreaders

  • Use a recent photo of yourself on Twitter or LinkedIn so people recognise you at networking events. [Read more]
  • Treadmill desks can help you concentrate and increase productivity. [Read more]
  • A recent survey by The Chartered Institute of Building found that most people would trust a builder more if they knew they were a member of a professional body. This mindset applies to other industries too. [Read more]

We like to waste spend a lot of time reading marketing blogs, so please give a shout out to your favourites below and help us procrastinate even more.

02.10.2015
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Something for the weekend: fractals, fireflies and an underground farm

Oh my gosh, we have so much to tell youSince the last SFTW post, we’ve said goodbye to the awesome Miranda, who’s moving to Cheltenham into a ridiculously nice apartment with a spiral staircase and book nook . We’ll miss her loads but we’re currently dulling the pain with some seriously strong alcoholic truffles Miranda gave Steve on her last day. She obviously knew how emotional we’d be feeling this week.

In happy news, we have two amazing new additions to the Bloodybigspider design team. Drum roll please…

Introducing: Laura Callaghan and Lauren Forrester! Welcome!

We’re sure you’re gonna love them as much as we do. They’re both super nice, and Steve and I are feeling really lucky to have such a lovely team around us. But enough about us, let’s talk about you. If you’re looking for something to read on the journey home tonight, here are a few little gems we came across this week (and maybe last week too since I forgot to do a SFTW post then…). Happy Friday!

Design

  • Hey designers, how’s your maths? Read this and brush up on fractals and the Fibonacci sequence
  • This Kickstarter book about original Pizza Hut buildings is bizarre but I quite like it
  • Don’t cry over spilt coffee – turn it into a monster (adorable)
  • If you want to waste loads of money on stuff you don’t need, click on over to Present and Correct. I spent a small fortune on paper and Hansel & Gretel stamps last week
  • The new virtual design from the makers of Monument Valley, the prettiest iPhone puzzle game you’ll ever play
  • Channel 4 finally rebrands after ten years but keeps the original logo
  • XL artist Powell turns email from Steve Albini into billboard ad for new single
  • I would KILL to be able to find my ’80s sticker albums! I still vividly remember my big Sheffield Wednesday shiny – I don’t think I knew who they were but it was my pride and joy. I’m super jealous of this woman’s vintage album:

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Marketing

  • The marketing team for Krays biopic Legend are a sneaky bunch, masquerading a scathing, two star review from The Guardian as an endorsement. This article highlights the widespread misrepresentation of critics’ comments on film posters and DVD blurbs; the TV ad for Gone Girl quoted Rolling Stone’s Peter Travers as calling the film ‘the date-night movie of the decade’, leaving out the rest of the sentence: ‘for couples who dream of destroying one another’
  • Should the NHS jump on the ‘brand stretching’ bandwagon and start bringing other services into the trusted and popular A&E brand?
  • Some brilliant ’50s Pepsi ads: ‘Sure, they enjoy life, these modern people. Their good looks and slender figures are a pleasure to each other – and everyone around them… Their up-to-date taste is for the lighter, less filling foods and drink. Today’s Pepsi-Cola goes right along with this wholesome trend in diet’:

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Everything else

  • If you have trouble connecting to other Macs or servers on Yosemite, this software’s pretty handy. It’ll revert file sharing back to SMB1 – a more stable version of the newer SMB2 and 3 – without needing to bother with Terminal
  • The pope vs the wind – hahaha
  • A London bomb shelter has been transformed into a subterranean farm, Growing Underground (it was worth building just for that pun, if you ask me)
  • A guide to having your own Harry Potter weekend in London
  • The story of the Twin Peaks music (PS: I went to an immersive Twin Peaks diner experience earlier this month and I highly recommend it to fans if there are still tickets left!)
  • These divorce selfies are bizarre and make me a bit sad but the couples are clearly very cool and mature and it’s nice that they’re all staying friends
  • Yes I would like to go to a firefly themed park in China please. It looks a scene from The Princess & The Frog
  • How long would your iPhone last if it were powered by black coal or body fat?
  • Turns out US comedian Stephen Rannazzisi (no, me neither) was lying all along about being in the World Trade Centre during the 9/11 attacks
  • Home routers are being vaccinated by a benign virus to protect them from cyber attacks
  • This 92 year old grandmother in Japan has embroidered 500 gorgeous temari balls, symbols of happiness and friendship. My 92 year old nanna is a kick-ass knitter, maybe they should team up and take over the world:

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28.08.2015

Something for the bank holiday weekend

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Just in case you didn’t know, this Monday is a BANK HOLIDAY! ✨ That obviously calls for a bumper edition of SFTW.

Steve and I will mostly be painting our house and watching Friday Night Lights on Netflix this weekend. How about you?

Design

  • Fancy a drink at this Pantone themed cafe?
  • Start wearing Hattie Stewart’s awesome illustrations all over your body right now
  • Dublin-based Offset creative is finally bringing its conference to London – snap up your tickets for the November event for your chance to hear a talk from Mother London’s head of strategy, amongst others
  • Well done to the US Postal Service for such a nice Instagram account, combing vintage black and white photos with contemporary lifestyle shots, happy postage stories and lots of pictures of letters
  • If you’re a freelancer or start-up hunting for clients, how do you attract the big guns?
  • And speaking of freelancers, this is a nice piece on getting your work seen without being a dick about it
  • Get your tickets to Creative Bloq’s Generate London conference in the posh Grand Connaught Rooms
  • This article on the evolution of magazine covers is really interesting, but it’s pretty sad to see how publications like Cosmopolitan and GQ have resorted to sticking half naked guys and gals on the front
  • I’m planning to write my MA dissertation on the significance of colour and pattern in The Wizard of Oz books, and Steve found me this nice little article about the power of colour in branding for background research
  • This Instagram account is pure stationery porn
  • I remember GeoCities far too well – I had a dreadful, dreadful site when I was about 12 that I very much want to forget – and now some of the worst excuses for websites have been brought back from the dead
  • Steve likes this cool perspective / op art by Rob Lee. A client (Laura at Ruder Finn) recommended him and now we’re just looking for a project we can use him for!

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Words

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Everything else

  • Get your favourite old-school computer game soundtrack on vinyl (I’ll take Sonic the Hedgehog and Tetris please)
  • More research for my MA, this time about the history of hair. Did you know that women in the renaissance period used to pluck their hairline to give the illusion of a bigger forehead? I kind of wish I didn’t know that, it makes me feel a bit weird
  • This is so good! Superhero taglines through the ages. I particularly love ‘Wham! Now it’s all on the Cinema Screen in Colour!’ (Batman 1966) and ‘You’ll Believe a Man Can Fly’ (Superman: The Movie 1978)
  • This photo gallery of historic UK postboxes is cute, particularly the 1870s parish box that looks like a little fairy house
  • The Shining is one of my top three movies of all time (along with The Wizard of Oz and Pulp Fiction) and I couldn’t really love Jack Nicholson more if I tried, so this video of him getting pumped up before the big ‘Here’s Johnny’ scene made me happy. It’s also really cool to see scans of Kubrick’s notes in his copy of King’s book, and a snippet of King’s original screenplay. I love Stephen King with all my heart but that looked like one rubbish script, so hurray for Kubrick
  • We all like a good atom bomb right? This Disney book, ‘Our friend the atom’, is full of gorgeous illustrations aiming to promote the bomb to AmericansScreen Shot 2015-08-28 at 13.49.47

That’s all for this week, folks. Have a lovely bank holiday!