#instagood #foodporn #selfie #streetphotography #archidaily #eastlondon
Are you an instagrammer? If so, do you know which hashtags to use when you post a picture?
In those dull days before Instagram was launched in 2010, ‘no filter selfies’ were a mere dream. Now the photo-based social network has over 300 million active monthly users, more than 70 million photos uploaded and 2.5 billion likes every single day. That’s more selfies than I care to imagine.
Bloodybigspider love a filter
Over the past few months, we hip folk at Bloodybigspider have been snapping photos of east London and uploading them to the world of social media via Instagram.
Instagram is growing more and more popular with brands as more paid advertising options are made available, and for the big guys like Nike, Starbucks and Levi’s (to name a few) it’s just another way of converting the average social media Joe into a customer for life.
But at Bloodybigspider it’s a way for us to connect with friends, clients and likeminded total strangers, giving them a little taste of our daily inspirations, the things we like, what we’re working on, and of course… food.
The interesting thing for us – especially since we’ve been doing a lot of work around Instagram analytics for a client recently – is looking at which hashtags really increase audience engagement.
Instagram’s biggest, baddest tags
If you’re keen to generate ‘likes’ on your snaps it’s a good idea to spend time researching Instagram’s most popular hashtags. Hashtags don’t mean you’ll instantly go viral, but they’ll give your content a better chance of being seen.
If you do a bit of Googling you’ll come across loads of resources, like tagforlikes, for finding the ‘top Instagram hashtags’ and they’re similar from site to site.
Tagforlikes also shows you the top hashtags for specific categories like nature, urban, art, photography and people. So when you’re ready to upload a picture, you can pick from the ‘top tags’ lists and see how they go down.
These are some of the most popular Instagram hashtags right now:
As you can see, a lot of these tags are pretty spammy so we suggest staying away from the likes of #followme, #tagsforlikes.com and #follow4follow unless you don’t mind looking a bit desperate. They’re definitely best avoided on your brand’s Instagram page. Tags like #instagood, #instadaily and #webstagram are far more appropriate for both brand and personal Instagram snaps.
Finding the right tag for your content
We post a lot of east London images, since our office is just off Brick Lane. Just a quick walk to the nearest sandwich shop can have us uploading dozens of art, architecture and urban photos, so we pick out the most relevant hashtags to match.
According to tagforlikes, these are the most popular hashtags for architecture at the moment:
Don’t use them all at once though! It’s also a good idea to do a bit of A/B testing and vary your tags each time you post, so you can see which get the best results.
The hugely popular #archidaily hashtag is always nice to use with buildings and landscape shots. It helped our pic of the stunning Gherkin achieve more than 40 likes.
East London is home to loads of amazing street art – we’re very lucky to be working in London’s graffiti hub. Our Instagram often reflects the ever changing Whitechapel scenery and, luckily for us, there are a few hashtags to help us maximise exposure:
Hashtags like #streetart, #graffitiporn and #streetphotography always go down well with fans of east London’s urban art scene, and they helped this brightly coloured mural become our most popular Instagram snap ever:
Don’t forget the obligatory food picture
Haters gotta hate but food pictures on Instagram will never go away. The most popular hashtags for foodies are #food (183 million posts) and #foodporn (56 million posts) and it doesn’t look like the snack snapping craze will ever stop.
So our advice is go have a burger or a cheeky Nando’s and share it on Instagram!
Hashtags can even help simple an empty box get likes:
Hashtags in a nutshell:
- Keep an eye on the most popular tags using Google and sites like tagforlikes
- Make sure hashtags are always relevant
- Don’t overload with spammy tags like #follow4follow
- It’s not all about the hashtags – put some thought into the images themselves
Over the coming weeks we’ll be posting a series of blog posts about our favourite Instagram accounts, Instagram analytics and improvements we’d like to see made to the social network. So stay tuned and, you know, follow us…