Author Archives: Stephen Holmes

About Stephen Holmes

Creative Director After studying graphic design in Leeds and Bath, Stephen has spent the past 12 years at various agencies as a designer and consultant, working on everything from branding and brochures to advertising and web design. He's even helped brand and market an entire country! Recent clients include YMCA, NHS, Experian, Ernst & Young, National Lottery Instants, RICS, AXA and London Chamber of Commerce.

09.08.2016

Oi, you, look at me

With creative work, whether it’s branding, design or advertising, the most important thing is to be noticed (old skool AIDA). If no one is looking at you, they’ll never see your message, let alone do what you’re trying to influence them to do.

This article, Using every trick in the book to be remembered, from Campaign features some of the common tricks used in TV advertising. Making sure you stand out with your creative is one easy way to make your marketing work harder, which is why I’m always surprised that so many marketing directors are scared of being different from their competition and the market.

Take a position, have an opinion, do something a little unexpected and yes, you might not appeal to everyone but you’ll make those that do like you like you even more, and they’ll be far more likely to be evangelical about your brand. Surely that’s better than blending into the crowd, where nobody notices you and nobody cares?

After all, those brands you admire that you mentioned in your brief probably did something a little different, which is what got you raving about them in the first place. Isn’t it time you joined them?

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29.07.2016

It’s (not) fantastic!

The latest round of Go Compare’s TV adverts are even more irritating than usual (hard to imagine, I know).

Clearly, the brief said “we want everyone to think that Go Compare is fantastic!”, and okay, I can see how that’s a good thing. But where they went wrong was thinking the best way to meet the brief was to include the word ‘fantastic’ in almost every sentence – in effect, keyword cramming like it’s 1990s SEO. Count them in the 60-second spot below: seven times!

That sadly means their advert’s lasting impression is anything but fantastic 🙁

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Stephen Holmes
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24.03.2016

Something for the Easter weekend

archie-sound-effects-7

The question “Is it too early for beer o’clock?” started flying around the office about 11am today, and I’m very proud to say that we’ve managed to make it to 4pm and still not a drop of booze has touched our lips. We’re making up for it by blasting out old school pop classics like Blazin’ Squad, Billie Piper and O-Town. I think Steve now needs a drink more than ever.

So, it’s nearly the bank holiday weekend, woohoooooo! What’s everybody up to? Bloodybigspider will absolutely not be in the office for the next four days so don’t be offended if we don’t reply to your emails – we’ll just be too busy drinking wine and getting chocolate all over the sofa.

If you have any free time between your Mars Easter egg and your fifth hot cross bun, take a look at these little beauties. We thought they were pretty good:

cerveceriasagrada

That’s all for now, folks. We’re off to HAVE THAT ALCOHOLIC DRINK we’ve been resisting all day. Yeeeah!

Happy bank holiday xx

PS: A big shout out to Taylor, our design intern who finished with us last Friday. He wrote a lovely blog post for us about his time at Bloodybigspider and we’ll be posting that next week <3

PPS: Don’t forget Pollen is coming up in less than two weeks! Get your free ticket today guys!

 

12.02.2016
275H

Something for the weekend: Budweiser, ballerinas and Belle

It’s a quick update this week, folks. Busy, busy, busy and all that! Here are a few highlights from the week: Steve went to a networking event last night and had an entire bottle of Prosecco plus beer and gin; we all scoped out The Finery pub on Monday and paid the deposit for Pollen number three – woop; I had a meeting with a lovely client in the middle of Regent’s Park which was very nice.

We’ll have some more exciting insights into Bloodybigspider life next week, honest. But for now, feast your eyes on this lot:

Have a supercalifragilisticexpialidocious weekend folks! (I typed that correctly first time without Googling it, I WIN!)

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Stephen Holmes
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