29.07.2016

It’s (not) fantastic!

The latest round of Go Compare’s TV adverts are even more irritating than usual (hard to imagine, I know).

Clearly, the brief said “we want everyone to think that Go Compare is fantastic!”, and okay, I can see how that’s a good thing. But where they went wrong was thinking the best way to meet the brief was to include the word ‘fantastic’ in almost every sentence – in effect, keyword cramming like it’s 1990s SEO. Count them in the 60-second spot below: seven times!

That sadly means their advert’s lasting impression is anything but fantastic 🙁

Author:
Stephen Holmes
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About Stephen Holmes

Creative Director After studying graphic design in Leeds and Bath, Stephen has spent the past 12 years at various agencies as a designer and consultant, working on everything from branding and brochures to advertising and web design. He's even helped brand and market an entire country! Recent clients include YMCA, NHS, Experian, Ernst & Young, National Lottery Instants, RICS, AXA and London Chamber of Commerce.

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