It’s an age old question we ask ourselves time and again when it comes to pizza – who serves up the best cheese based, delicious deep-pan (or thin and crispy) delicacy? Well, I’m here today not just to talk about devouring that sizzling meat feast, spilling cheese all over your face as you try and stuff an entire slice into your mouth, but also how nice and easy the whole process is, from ordering online to the good stuff arriving at your front door.
It’s not all about having an aesthetically pleasing website, it’s about the customer journey. If we get fed up half way through, we’ll say ‘see ya later’ and go find another fast food delivery joint. It’s all about getting me (the customer that’s always right) from A to P(epperoni heaven) in one, smooth transaction.
As you all know (especially those of you that have been reading our blog posts and follow us on Instagram) I like to indulge in my fair share of fast food. It’s my guilty pleasure… every day.
We’ve all had those nights when we get home from work, plonk ourselves on the sofa and decide ‘no way am I cooking tonight!’ So what do we do? We reach for our laptop or tablet and head to the internet. You don’t need to bother with that JustEat nonsense when you know pizza’s on the cards. Pizza Hut and Domino’s have loads of tempting offers that could easily have me buying from them every night of the week.
It just so happened that that was me two weeks in a row: one night the order was from Pizza Hut, and the following week it was Domino’s. Both experiences filled me with joy as I knew soon after my order was complete I would be falling into a post-pizza-eating coma.
On pizzahut.co.uk your journey starts with entering your postcode on the homepage. Once you’ve entered this critical piece of info they’ll find your local Pizza Hut, and then ask you to select from ‘collect’ or ‘deliver’ again – I already told you guys I want my pizza delivered!
The second page gave me the feeling of de ja vu…
Two pages into the process, and the next stage is to choose what would you like to do? Err, order a pizza, obviously.
Is it just me or does this page feel a bit over the top? There’s too much bold text, colour and offers crammed into one space. It doesn’t feel like much thought or time’s put into the layout.
Anyway, you can choose from their many offers, or click on ‘Pizza’ to get where you want to be! Onto the fourth page of my Pizza Hut journey and I can finally choose my grub.
This page doesn’t look very exciting, but hey, it’s all about the quality of the pizza and not the fancy website right? On this page you can select from the classic dishes (like I need to tell you what pizzas they serve up), or you can pimp your pizza and add up to 10 toppings. I’ll have five lots of double pepperoni then, please! £11.20 is the additional cost you’ll pay if you tackle all 10 extra toppings, so think carefully before splashing out.
You’ll notice when you select each part of the pizza from the base to the toppings, you see a little image of what you’re ordering. Personally, I don’t think these pictures are great, especially when you compare them to Domino’s (you’ll see what I mean in the next section).
So, now you’ve selected your pizza, sides and the rest, and all that’s left to do is input your payment details and try to wait patiently until the pizza arrives at your door.
My experience with Pizza Hut seemed pretty standard really. I did feel like there were extra pages that could be removed from the process, for example choosing the ‘delivery’ option twice seemed unnecessary. On the whole, nothing stood out and made me think ‘wow, this is amazing!’ it just made my stomach rumble quite a lot at thought of eating a delicious fast food favourite.
Upon receiving the cheesy based goodness at my front door and opening up the box to tuck in, I realised it was lukewarm at best, and so were the sides. Disappointment was an understatement, considering their food’s ‘guaranteed to be red hot every time’. It was the complete opposite. My options were eat it cold or put it back in the oven (which I refuse to do as it defeats the point of ordering in), so the decidedly un-hot pizza left a cold, stale taste in my mouth. Never again Pizza Hut. Never again!
So with expectations even higher a week later, after my bad experience with Pizza Hut, I went online to see if Domino’s could prove any better.
At first glance, Domino’s website beats Pizza Hut hands down. It looks way more modern and pleasing on the eye. But what about the user journey? It starts very much the same as Pizza Hut, but there’s just one postcode field instead of two.
Once you’ve entered your postcode it shows your local Domino’s establishment on a nice big map. Next just click ‘deliver to me’ and you’re away.
On this nicely laid out page you can either create your pizza the way you want it, or scroll down to choose from the Speciality Pizzas. Simple, right? As I was sharing the pizza with the missus I went for the ‘Half and Half’ option.
This was really simple to do: you select the size, type of crust, and the pizza you want. Or you can choose to add your own toppings. With these guys you’re limited to nine at a cost of £1.50 each.
One of the things I like about the Domino’s website is that once you select a pizza from the list, the image of your food fresh out of the oven appears before your very eyes, making your mouth water even more.
All you need to do now is choose your sides and pay up. You’ll be taken through four simple steps in the checkout process and that’s it. Your yummy pizza will be starting its circle of life.
Another thing I enjoyed was the lovely infographic. Once your order’s complete the infographic shows your pizza cooking in realtime, so you’ll see when it goes into the oven, when the toppings are going on, when it comes out for quality checking and lastly when it goes out for delivery. They’re basically letting you know that this pizza is 100% fresh and being cooked for you right this second. You can’t take your eyes off the screen for a moment; it even shows you when it’s out for delivery so you know it’s only round the corner.
And when that doorbell finally rings you know who it is. If it’s the in-laws you’re gonna be disappointed!
Like Pizza Hut, Domino’s also promise ‘your pizza is delivered deliciously hot every time’, and guess what, people: it wasn’t. It was warmer than the previous week’s Pizza Hut but by no means hot.
So maybe next time I’ll be making the pizza myself. Until then…
The ‘best pizza delivery out of Pizza Hut and Domino’s’ award goes to…
So after all that you’re probably wondering who on earth you should order your pizza from this evening, and for the foreseeable future. I have to say, with my hand on my heart, I believe Domino’s to be the victor in this heavyweight clash of the takeaway titans. Their website was by far the best, and though the grub wasn’t much warmer than Pizza Hut’s, the quality was a lot better. Maybe lots of free pizza from Domino’s will help sway things even more in their favour – who knows?!
Congratulations Domino’s – you’ve won the famous ‘Bloodybigspider’s best delivery pizza out of Pizza Hut and Domino’s’ trophy!
All this talk about pizza has made me very hungry. Why not tell us what you think – who’s the best pizza delivery joint in your town?