On my travels down to see a client I saw this building wrap (it used to be a bar – The Foundry? – then a squat) advert for Absolut up by Old Street. Now they’ve been doing the same thing consistently for years and it seems to work nicely, a single idea that’s been rolled out well. Not super exciting but you know instantly who it is and it does work better at this vast size than I suspect it does as a full page advert in a glossy magazine. But for its location I’d have been tempted to be edgier with it.