Walking up to Kings Cross I passed the newly completed St Pancras Hotel, which looks stunning.

The new identity for the hotel looks really good, with typography that harks back to the golden age of steam, whilst at the same time looking really classy and modern.

It’s a bit of a shame that it features additional information (‘Renaissance Hotel London’) in so many of its applications as it detracts a little from the main identity – but still manages to look good.

The ‘Est. 1873′ is a nice touch but a little cheeky, as the hotel hasn’t been open for about the last 75 years.