Compared to yesterday’s poor effort, here’s a far better advert for the RAC. Clearly focussed on who it’s aimed at and what the benefit is.
A good idea with some good short copy.
Nice.
Archive for May, 2011
And finding our way to a better one
04.05.2011 – Stephen HolmesHighlighting a crap advert
03.05.2011 – Stephen Holmes
Saw this delightful advert on the Tube – so where do we start…
- Would it be the awful copy?
- Possibly the ‘Boss’ play-on-words down the right hand side?
- The poor typography?
- The dismal prizes that can be won?
- Or maybe just the piss-poor cut outs of the USB key fob, where it looks suspiciously like someone’s just used the magic wand tool and then called it a day?