On my way to a TEDx London function at the Science Museum, came across this rather inspiring moving installation for the V&A, in the South Kensington Station underpass.
The logo has been divided into three parts which spin on different axises, pausing at intervals to display the completed logo. What’s genius about this, is that it can be viewed from both sides, which is real testament to the ingenuity of the pieces creator and also the logo’s designer the late Alan Fletcher. Designed in 1989, it’s a classic identity, which I’m sure will be around for many more decades to come.
Not sure I can say the same about the Science Museum’s latest rebrand. The new logo has a retro feel to it, reminiscent of one of 8vo’s Hacienda posters from the early 90′s. Though I really like it’s boldness, I doubt it will stand the test of time, compared to Fletcher’s work of brilliance.
