Thinking back at my post, I think what confused me at the time was seeing the billboard first and how it makes no sense whatsoever. There is just so much lacking in the overall integration, the message is very vague and is too simple. So they don’t actually support the TV ads. I agree that the wife should have been kept awake at night in regards to some strange clothing obsession. I think that would be the least of a man’s worry!
Confused.com should be worried that if it leaves people in advertising confused, what chance is there for their actual target audience to make sense of it!
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